WIRELESS HEADPHONES
Written By: Manpreet Kaur Kharbar
Google Trends
Goggle Trends Insight:
Provide Insights. Include one to
two sentences in your own words that outlines the topic and the two brands you
compared. Discuss the results you
obtained from Google Trends. What
observations can you make about the search interest in this topic over the past
12 months?
In the graph red, blue and yellow lines are for
Sony, headphones and beats respectively. All data is about last 12 months.
There is a huge difference between beats and Sony.
Latent Semantic Indexing Keywords:
Latent Semantic Indexing Keywords:
Generate a list of LSI keywords from the LSIGraph Keyword
Generator. Search your sites and identify
any LSI Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
Sony:
- Sony headphones
- Noise Cancelling headphones Sony
- Sony Wireless headphones review
- Headphones at Walmart
Beats
- Beats In ear Headphones
- dr beats headphones
- Beats by dre headphones
- Beats by dre wireless
Summary:
Sony’s strengths are: All Products are given on homepage under
different categories.
Beats strengths are: All new product with attractive photos on
Homepage.
Areas that need improvement:
Sony: Can add more information on
site.
Beats: all description is on home page.
The keyword sentences found on the sites were:
Sony: Sony sites, support
Beats: support, products, location.
Conclusion:
Conclusion:
Include a conclusion that outlines which brand has the strongest SEO and
performed best though the audit. Were
there any surprises?
According to me both companies’ sites are good because both are
providing reviews of people but beats is
providing more information as compare to the Sony.