Sennheiser Vs Bose

Wireless Headphones

Written by: Milin Patel

Google Trends:

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outline the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

In Canada Bose is search highest in Quebec, Northwest Territories, and Yukon Territory compare to wireless headphones and Sennheiser. In remaining provinces, wireless headphones are searched more.

·         Top 3 related search to wireless headphones are iPhone 7 wireless headphones, iPhone 7 and best wireless headphones.

·         Top 3 related search to Bose are Bose wireless noise canceling headphones, ecounteurs bose (ecounteurs is French word which means earphones) and Bose earbuds

·         For Sennheiser there are only  2 searches are Sennheiser pxc 550 and Sennheiser HD 598

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Summary:

Brand Sennheiser strengths are- All best product in all categories are displayed on home page

Brand Bose strengths are …New products and special price products appear on home page

Areas that need improvement  

Sennheiser- Bestseller or recommended product are not given

Bose- All description is given about their product in home page

The keyword sentences found on the sites were

Sennheiser- headphones, and headsets, Find your product.

Bose- Bestsellers, special price, Share the music

Conclusion:

In my opinion, Bose performed well because they have mentioned the all categories and explain below and that description contains words which are used to find headphones and a similar product for audio.