Sony Vs Beats

WIRELESS HEADPHONES 

Written By: Manpreet Kaur Kharbar

Google Trends

Goggle Trends Insight:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

In the graph red, blue and yellow lines are for Sony, headphones and beats respectively. All data is about last 12 months. There is a huge difference between beats and Sony.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Sony: 

• Sony headphones
• Noise Cancelling headphones Sony
• Sony Wireless headphones review
• Headphones at Walmart

Beats 

• Beats In ear Headphones 
• dr beats headphones
• Beats by dre headphones
• Beats by dre wireless 

Summary:

Sony’s strengths are: All Products are given on homepage under different categories.

Beats strengths are: All new product with attractive photos on Homepage.

Areas that need improvement:

Sony:  Can add more information on site.

Beats: all description is on home page.

The keyword sentences found on the sites were:

Sony: Sony sites, support

Beats: support, products, location. 

Conclusion: 

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

According to me both companies’ sites are good because both are providing reviews of people  but beats is providing more information as compare to the Sony.