Analysis between Jaybird and Audio technica Facebook

Subtitle-How brands are performing on Facebook.

Author- Kanwar deep Singh

Jaybird

Jaybird is one of the top brands of wireless earphones now days. Their earphones are famous for amazing sound quality and long time running without charge. Jaybird is very active on Facebook.

·         Jaybird has 238k likes on Facebook and followed by 237,342 people.

·         They pretty active as they post everyday new and exciting posts

·         They reply to all the people who comment their reviews in the post no matter hey are positive or negatives. They also provide solutions to people’s problems in comments

·         Most of the posts are of the recently launched model jaybird x3.

·         They also use the festivals to advertise their products as they have posted the a guide for buing gifts for the valentine’s day.

·         They don’t use the 50-50 strategy as they only post about the launched products.

·         This is the most liked recent post which is an video during the launch of the x3 showing the features and durability of the earphones. This video has 147 likes and 20 shares

­­

Audio technica

Audio techica is known for the various audio equipment worldwide. They are very active in their Facebook page. They have grouped their official pages into countries and regions. This is the U.S.A page analysed.

·         Audio technical is liked by 119k likes and 118k follow them.

·         They post about their various products and events which are sponsored by them.

·         They use the 50-50 rule as they have promoted both their company and products in their posts.

·         Their posts reveal the unique qualities of the products.

·         Their best post of their headphones is below. This post has the details about ATH M50. This post has 329 likes and 45 shares.