Analysis between sony and beats content markeing

As we all know that social media plays an important role in every individual’s life. Social media is used by all age groups to connect with the friends as well as it is also used for business purposes. Nowadays, all brand have their page on social media like Facebook, YouTube, Instagram, Twitter etc. Through social media they can get feedback about their product. And they can improve their services.

I want to create a one new fan page for Beats which will have a more followers than their official page. And I can get to know positive and negative views of customers. Through that page I will work on their views. I can get knew ideas through other fan pages. And will improve my page.  Audience of my page will be all age groups which are using headphones and using social media.  

Analysis between sony and beats fanpages

 

Fan Page of Sony & Beats

by Manpreet Kaur Kharbar

 

SONY:

1.      This page have 332 likes and 335 followers.

URL: https://www.facebook.com/Sony-Stereo-Headphones-Tai-nghe-x%C3%A1ch-tay-nh%E1%BA%ADt-ch%C3%Adnh-h%C3%A3ng-1109861285742582/

2.      This page have 379 likes as well as 378 followers.

URL: https://www.facebook.com/Sony-headphone-1159046467441653/

3.      This page have 11098 likes and 11039 followers.

URL: https://www.facebook.com/Sony-Headphones-472622419421092/

BEATS:

1.      This page have 5907 likes and 5884 followers.

URL: https://www.facebook.com/beatsolding/



 





2.      This fan page have 32 likes and 31 followers.

URL: https://www.facebook.com/beatsbydreheaphones/

3.      This page have a 17 likes and 17 followers.

URL: https://www.facebook.com/BeatsByDrePolandFans/

 





Analysis between sony and beats youtube

Performance on YouTube

by Manpreet Kaur Kharbar

 

Sony:

·         Sony channel has 244,443 subscribers which follow this channel and it has 40,780,145 views. This YouTube channel is joined by Sony 12 years ago, on September 30, 2005.

·         Sony mostly posted videos to promote their brand product. Sony channel post videos of music, singing, instruments, headphones and also of their other products.

·         The most successful video posted by Sony on its YouTube channel when h.ear headphone came. This video has 300 likes and 6 dislike and it has 83928 views and 17 comments.

 

 

Beats:

·         Beats channel has 531,523 subscribers which follow this channel and it has 290175701 views. Beats joined this YouTube channel 7 years ago, on March 25, 2010.

·         Usually the post videos related to headphones, Bluetooth and equipment that are related to music. It has number of videos which is about the music. And in most of the videos they take celebrities to promote the product.

·         The most successful video posted by Beats by Dre has name is “GotNoStrings” in which it shows about the specialization of beats. This video has 984177 views and 42 comments, 502 likes and 89 dislikes this video was posted 1 weeks ago.

 

 

 

 

 

 

 

 

Analysis between sony and beats twitter

 

 

 

Performance on Twitter  

by Manpreet Kaur Kharbar

 

 

Sony:

·         Sony has joined twitter in April, 2009. And Sony have 1458 photos and videos on twitter.

·         On twitter Sony has 16.8K tweets, 4.04M followers on twitter and the people who likes its page on twitter are 16.7K and the pages to whom Sony’s following are 1384 and Sony have 11 lists.

·         Yes, Sony use the 50/50 rule on twitter.

·         One of the most recent tweet posted by Sony is about the headphones that have feature of 3D audio got 229 likes, 12 comments and 51 Retweets.

Beats:

·         Beats has joined twitter in April, 2008. And beats have 5765 photos and videos on twitter.

·         On twitter beats has 25.9K tweets, 978K followers on twitter and the people who likes its page on twitter are 5383 and the pages to whom Beats following are 1293 and beats have 1 list and 1 moment on twitter.

·         Yes, beats also use the 50/50 rule on twitter.

·        One of the most recent tweet posted by Beats on Valentine’s Day is about Solo 3 wireless. That post got 176 likes, 4 comments and 31 retweets.

 

 

 

Analysis between sony and beats facebook

 

Performance on Facebook

by Manpreet Kaur Kharbar

Sony: Sony is a Japanese Company which is serving worldwide. Sony have a large number of products worldwide like: games, cameras, television, phones, headphones etc. Sony is owned by Sony Corporation America.  

•              Sony have an official account on Facebook.
•             On Facebook 7,513,401 people like and 7,371,850 people follow the page of Sony.
•             On Facebook page they posts videos and photos to promote their product.
•             Sony is using 50/50 rule to promote their product.
•        Sony shares the link of special sales and occasions.

·         The one of the recent posts that Sony posted on Facebook have a 2.3k likes, 30 comments and 53 shares. This post was posted on January 26^th.   

 

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      Beats: Beats is founded by Dr. Dre in USA. Beats by Dre is also known as Beats electronics LLC. Beats is owned by apple.inc. They also serving products worldwide. Their products are Bluetooth, Headphones, and Speakers etc.

·         Beats also have an official account on Facebook.

·         Beats posts videos as compare to the photos.

·         They also are using 50/50 rule for their promotion.

·         On Facebook beats have 8,665,442 likes and 8,552,302 followers.

·         The post which is shared on February 10, 2017 have 48k likes, 9,832 shares and 5,782 comments.

 

 

 

Analysis between AKG and Pioneer content marketing

Title- AKG and PIONEER

Subtitle- Content marketing for pioneer.

Author- Amritpal Singh.

As we all know that social media Is one of the best way to describe your views and ideas all over the world. Through this you can convey your message anywhere, anytime in all world. There are lots of social sites where you can convey your message to other peoples for example Facebook, twitter, YouTube, etc.

My idea is to create a new fan page of “pioneer headphones” through which I can keep in contact with all the customer and consumer. So, that they can share there view and ideas with me and I can work on their ideas and give them good results.

·         Audience for my idea is teenagers and young generation.

My goals: -

·         To attract more and more people on social medial

·         The goal for follower and like are more than their official site.

Analysis between AKG and Pioneer Fan pages

Title- AKG and PIONEER

Subtitle- fan page of both brands.

Author- Amritpal Singh.

AKG Acoustic:

1.       The fan page of AKG acoustic which I found is on Facebook which is known as AKG headphone luxury. The best thing which I found on this fan page the cover photo of the page. I like this page because it not only posts their own products. This page also posts and share items from other pages. But the thing which I don’t like about this is it don’t have enough information about the AKG. It also doesn’t have more followers and like. Secondly, its all posts have an incomplete information which doesn’t convey the full message to the follower. Mostly, this page upload the posts by monthly.

1. This fan page has 1641 total likes and 1624 people follow this page

 

url: https://www.facebook.com/AKGchrisledesma/

2.       This fan is knowing as AKG Acoustic this page has 126 likes and 127 followers. This page upload its posts mostly in every month.

url: https://www.facebook.com/AKG-acoustics-293591374057978/

3.       This fan page is knowing as AKG.PL. it has 4625 likes and 4583 followers. This page upload its posts mostly in every month.

url: https://www.facebook.com/AKGPOLSKA/

PIONEER:

1. Pioneer has lots of fan page as compare to AKG. The first page which I found of Facebook is knowing as pioneer India. It has 1022117 likes and 1018850 followers.

url: https://www.facebook.com/PioneerIndia/

2.       Second fan page which I found is known as pioneer headphones. This page has 301 likes and 301 followers.

url: https://www.facebook.com/PioneerHeadphones/

3.       Third is known as Pioneer/ Pioneerdj headphone fansclub HK. This page has 1734 likes and 1722 followers.

url: https://www.facebook.com/listentomehk/

Analysis between AKG and Pioneer Youtube

Title- Analysis between AKG and PIONEER

Subtitle- Performance of both brands on YOUTUBE.

Author- Amritpal Singh.

AKG HEADPHONES:

Usually AKG Acoustics channel post the videos about the product of their own brand. Per their experience of the footage of the movies it shows that All the videos posted on the YouTube channel of AKG acoustic are in HD quality.

·         AKG Acoustic channel has 13,798 subscribers which follow this channel and it has 7,937,568 views. AKG Acoustic joined this YouTube channel 8 years ago, on Jan 13, 2009.

·         AKG Acoustic mostly posted videos related to their brand but on the other side to promote their brand product AKG channel post videos of music, singing, instruments etc.

·         The most successful video posted by AKG on its YouTube channel was about the product overview video of AKG K872. Per my point of view this is the most succesfull video of AKG because it shows all the details and review of the product in the whole video. This video has 41 likes and 0 dislike and it has 1451 views and 6 comments.

 

PIONEER:

Pioneer offer the cutting-edge technology to DJ market produce by the DJ gear.

·         Pioneer has 289,305 YouTube channel subscribers which follow their channel and it has 54,030,927 views. Pioneer joined this YouTube channel 7 years ago, on Jul 12, 2010.

·         Usually the post videos related to DJ instrument and related to music. Is has number of videos which is about the electronic DJ.

·         The most successful video posted by pioneer is Pioneer DJ TORAIZ AS-1 Official Introduction in which it shows about the specialization of pioneer. This video has 77129 views and 73 comments this video was posted 4 weeks Ago

Analysis between AKG and Pioneer Twitter

Title- Analysis between AKG and PIONEER

Subtitle- Performance of both brands on Twitter.

Author- Amritpal Singh.

AKG Acoustic:

·         AKG headphones joined twitter on April 2009. It has 947 photos and videos which has been posted by AKG Acoustic.

·         On twitter AKG has 2671 tweets, 14.5k followers who follow AKG acoustic on twitter the people who likes its page on twitter are 571 and the pages to whom AKG is following are 51.

·         Yes, AKG acoustic use the 50/50 rule on twitter.

·         The most recent tweet posted by AKG acoustic is about the headphones which has great sounding system with sturdy and comfort with the genuine price of headphones. These headphones are known as K92s. on its this post AKG has 1 comment, 1 retweet and 5 likes.

PIONEER

·         Pioneer headphones joined twitter on October 2009. It has 258 photos and videos which has been posted by pioneer headphones.

·         On twitter AKG has 2171 tweets, 99.7k followers who follow pioneer on twitter the people who likes its page on twitter are 361 and the pages to whom AKG is following are 538.

·         Yes, pioneer headphones is using the 50/50 rule on twitter.

·         The most recent tweet posted by pioneer headphones is about to attending the ADE this year and have a chance to win the golden ticket of the year to win this ticket you should check your delegate bag and win the bundle of studio product. This post has 50 likes, 12 retweet and 2 comments on twitter.

Analysis between AKG and Pioneer Facebook

Title- Analysis between AKG and PIONEER

Subtitle- Performance of both brands on Facebook.

Author- Amritpal Singh.

AKG HEADPHONES:

AKG Acoustic is an Australian company which has mainly work to make products of cinemas for examples: film projectors, loudspeakers, and light meters. AKG headphones were acquired by Harman international industries.

·         AKG have lack of likes and followers on Facebook because AKG mostly do B2B business. Due to this reason, mostly they are not able to reach to their audience.

·         On Facebook, it has 199776 page likes and 193458 followers who are following this page.

·         Is also use 50/50 rule for post, through which it shares and promote the product of their company.

·         It also shares the link of their best products and special sales on Facebook.

·         The most recent post of AKG Facebook page is about the AKG headphones in which they update their cover page photo this post has 3 likes and 0 comments. This post was uploaded today .

 

PIONEER.

 Pioneer is a Japanese company which mostly made digital entertainment product. The specialized product of pioneer is laser disc, compact disc, headphones, DVD players and LED displays, etc.

·         On Facebook pioneer headphones has 1198867 page likes and it has 1188542 page followers.

·         Pioneer also use 50/50 rule to promote products.

·         The best thing about pioneer headphones is it usually give all the details about their product on Facebook.

·         The recent post of pioneer headphones page has 985 likes and 35 comment. This post was post on 7^th of feb.

Analysis between Bose and senhieser Fan page

Bose and Sennheiser fans have been actively posting the videos and participating most of the blogs by the both companies. It is so amazing to see fans blogs on social media and product rating sites. Since I have been researching about these two companies fan pages, I found Bose is little ahead than Sennheiser.

The First Bose Blog Video post by the fan page on ispot.tv is all about Russell Wilson an American football player and music king Maclemore have been talking about the Sound link Around-Ear Wireless Headphone 2 by Bose

https://www.ispot.tv/ad/A7E8/bose-music-deserves-bose-ft-russell-wilson-macklemore

The Second Bose Blog Video post by the fan Lewis Hamilton who is one of the best driver formula 1 racing car by Mercedes. He has endorsed the Bose The soundtrack and has inspired many of his followers. 

http://www.lewishamilton.com/post/bose-soundtrack-by-spinz-beats-and-lewis-hamilton-2015/#h8E3QQtqPSVLWOKO.97

The Third Bose Blog Video post on CNET.com and posted by David Carnoy. This blog has been viral and became trends on getting Bose products reviewed by fans. Fans review this headphone with it’s price and quality.

Bose content Marketing Idea

Title- Bose Content Marketing Idea 

Author- Milin Patel

Being a part of Bose company and being able to demonstrate some strategies to make a better marketing plan to promote Bose’s products and services to the market will be indeed a great opportunity for me. Bose company’s focus has been promoting products and servicing mostly In-store and company also has been outstanding presenting through social media such as Facebook, You-tube, Twitter and other social media sources. I love the way Facebook strategy has been working, over 19 million Canadians are now logging onto Facebook every month and that is indeed more than half the population in Canada. Facebook also has been ranked top social media users world-wide so I will sure take an advantage promoting this brand on Facebook.

• ·       This campaign will be created for Bose Company and name of the campaign is up to 40% discounted price on selected and 25% OFF on new arrivals instruments.
• ·       Campaign of Bose will be presented through Facebook since there are many active users world-wide and company can easily reach effectively with low cost. I will be creating videos using celebrities also creating online flyers and will be posting all of them on Facebook and YouTube.
• ·       Mostly young customer aging 16 to 35 years will be our target customers as these ages use Facebook actively and also would be interested in new generation music instrument from Bose.
• ·       Campaign will look like “UP TO 40% OFF ON SELECTED BOSE INSTRUMENTS & 25% on our NEW ARRIVAL HURRY UP BEFORE IT GETS SOLD” conditions apply***
• ·       Goal would be get rid of old inventories so that company can focus on launching new technologies instruments and company can be remained Number 1 in music instrument industry.
• ·       It would be decent idea for launching this event on day of Black Friday since mostly clients want to buy Bose’s products on this day since there will be great promotion on prices and customers may also find varieties of the instruments with great discount on selected and new arrival available to purchase.
• ·       I would be using social media platform to promote Bose’s unique strategy, two most strategies I would use Facebook and YouTube as these are very popular media among company’s clientele
• ·       Customers who have been waiting to get these cool instruments will be benefited with this campaign and it will become trends on Facebook for many fans & followers. It will be an perfect opportunity for us to engage our existing and new customers for review on our existing and new products and services.

Therefore, above strategies will be indeed helpful Bose to grow and to be remain Number 1 leader in the music instrument industry. It is indeed important to use social media to promote and grow its business successfully, by engaging through Facebook company can also get great feedback on its products and services and will company to cater their customers need. In a nutshell, digital marketing is the future of any company to grow and be successful.

 “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”

Analysis between Bose and senhieser youtube

How both companies are performing on YouTube?

Brand A would be Bose and Brand B would be Sennheiser

Bose has been very popular among its customers and always recognized to be number 1 leader in the music industry due to company’s innovation and its reputation providing the best sound with great quality. Sennheiser is also having best clientele and considered to be best for current and future innovation of music instruments.

·       Bose has been posting videos on YouTube for fans four times in a month and some months’ company posted six times as well. Bose seems to be very active on social media and very engaged with their clients. Sennheiser is also following the same trend of presenting its brand on YouTube

·       In the video which I liked the most about Bose was showing Russell Wilson an American football players have been practising football in the ground and he took Bose’s sound link mini Bluetooth Speaker with him to be able to listen music while playing football. Sennheiser also used model in its video to promote their new musical instruments.

·       Bose shows sound link mini is packed full of technologies high efficiency transducers dual passive radiator if you go on and on. All you need to know it looks small but sounds loud. Bose also matching its product with celebrity’s favourite instrument. Video got 515,077 views on YouTube. Like and Comments were disable by the Bose. Sennheiser got one of the best microphones in the world and I liked raise your voice promo on YouTube.

·       Both videos have been endorsed by the famous celebrities and Models and videos contain some cool product innovations and matched with celebrity’s daily use encourage many consumers to buy company’s products and services.

·       Bose has got 78,307 Subscribers on YouTube and It has many viewers on daily basis.

Link for the video from Bose: https://youtu.be/XIUZEDSp0S0

Sennheiser has got 34241 Subscribers on YouTube.

https://youtu.be/FTs8qdCtuWk

Thus, both companies have been able to demonstrate their products to their consumers in a very innovative way.