Analysis between sony and beats youtube

Performance on YouTube

by Manpreet Kaur Kharbar

 

Sony:

·         Sony channel has 244,443 subscribers which follow this channel and it has 40,780,145 views. This YouTube channel is joined by Sony 12 years ago, on September 30, 2005.

·         Sony mostly posted videos to promote their brand product. Sony channel post videos of music, singing, instruments, headphones and also of their other products.

·         The most successful video posted by Sony on its YouTube channel when h.ear headphone came. This video has 300 likes and 6 dislike and it has 83928 views and 17 comments.

 

 

Beats:

·         Beats channel has 531,523 subscribers which follow this channel and it has 290175701 views. Beats joined this YouTube channel 7 years ago, on March 25, 2010.

·         Usually the post videos related to headphones, Bluetooth and equipment that are related to music. It has number of videos which is about the music. And in most of the videos they take celebrities to promote the product.

·         The most successful video posted by Beats by Dre has name is “GotNoStrings” in which it shows about the specialization of beats. This video has 984177 views and 42 comments, 502 likes and 89 dislikes this video was posted 1 weeks ago.