Analysis between Bose and senhieser Facebook

Subtitle – How both brands are performing on Facebook?

Bose

Bose is one of the premium brand in the world and known for their home audio system and speakers, professional audio system, automobile system and noise cancelling headphones. Bose product has best quality with great appearance.

·       On Facebook Bose has 3.4 million likes and 429,727 followers.

·       Most of the post are on their product which have recently launched.

·        Bose describe the products features in each post.

·       Bose has panthershiped with Mercedes Formula 1 drivers and Mercedes, NFL and NFL players, US Snowboard Team and celebrities.

·       Bose share proud moments of celebrities, players or teams which they have sponsored and that’s type of post are few but they have highest like.

·       Bose post about product promotion or discounts on specials days like Boxing day, back to school and black Friday.

Bose is congratulating and proud moment the Patriots teams and Danny Amendola with many Hashtags to reach maximum audience. This post got 68k likes, 2,647 share and 895 comments. Bose took advantage of the movement and takes involvements in thing which are trending this help them to attract large number of audience.

Sennheiser

Sennheiser is private German audio company. Sennheiser is has specializing in microphones, telephony accessories, headphones for consumers and business. Sennheiser has made one of the most expensive headphones in the world.

·       On Facebook Sennheiser has 1.6million likes and 1.6million followers.

·       Sennheiser is using 50/50 rules of post of promotion, innovation and their new products photos.

·       Sennheiser always provide link in the post which send you to their website and open the product which is in post.

·       Sennheiser is not able to reach more audience because lack in posting interesting post and that’s why they don’t have many likes on their post and some posts have no likes.

This post just has 42 likes, 5 comments and no share. This seems Sennheiser is lacks in social media marketing. They post many photos but they don’t get likes and comments.