Bose content Marketing Idea

Title- Bose Content Marketing Idea 

Author- Milin Patel

Being a part of Bose company and being able to demonstrate some strategies to make a better marketing plan to promote Bose’s products and services to the market will be indeed a great opportunity for me. Bose company’s focus has been promoting products and servicing mostly In-store and company also has been outstanding presenting through social media such as Facebook, You-tube, Twitter and other social media sources. I love the way Facebook strategy has been working, over 19 million Canadians are now logging onto Facebook every month and that is indeed more than half the population in Canada. Facebook also has been ranked top social media users world-wide so I will sure take an advantage promoting this brand on Facebook.

• ·       This campaign will be created for Bose Company and name of the campaign is up to 40% discounted price on selected and 25% OFF on new arrivals instruments.
• ·       Campaign of Bose will be presented through Facebook since there are many active users world-wide and company can easily reach effectively with low cost. I will be creating videos using celebrities also creating online flyers and will be posting all of them on Facebook and YouTube.
• ·       Mostly young customer aging 16 to 35 years will be our target customers as these ages use Facebook actively and also would be interested in new generation music instrument from Bose.
• ·       Campaign will look like “UP TO 40% OFF ON SELECTED BOSE INSTRUMENTS & 25% on our NEW ARRIVAL HURRY UP BEFORE IT GETS SOLD” conditions apply***
• ·       Goal would be get rid of old inventories so that company can focus on launching new technologies instruments and company can be remained Number 1 in music instrument industry.
• ·       It would be decent idea for launching this event on day of Black Friday since mostly clients want to buy Bose’s products on this day since there will be great promotion on prices and customers may also find varieties of the instruments with great discount on selected and new arrival available to purchase.
• ·       I would be using social media platform to promote Bose’s unique strategy, two most strategies I would use Facebook and YouTube as these are very popular media among company’s clientele
• ·       Customers who have been waiting to get these cool instruments will be benefited with this campaign and it will become trends on Facebook for many fans & followers. It will be an perfect opportunity for us to engage our existing and new customers for review on our existing and new products and services.

Therefore, above strategies will be indeed helpful Bose to grow and to be remain Number 1 leader in the music instrument industry. It is indeed important to use social media to promote and grow its business successfully, by engaging through Facebook company can also get great feedback on its products and services and will company to cater their customers need. In a nutshell, digital marketing is the future of any company to grow and be successful.

 “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”