Title- Analysis between Jaybird and
Audio technica
Subtitle-How brands are performing
on Youtube
Author-Kanwar deep Singh
Jaybird
Jaybird has made his platform in
the headphones industry by their new wireless range of headphones. They have
great sound quality and maximus performance.
·
Jaybird has 10,889 subscribers & 10,814,125 views on the youtube page
·
They post very energetic videos of various
sports.
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They have a target market of adventurous people
as their post are naturally energetic.
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They reply to all the people who comment their
reviews in the post no matter they are positive or negatives. They also provide
solutions to people’s problems in comments
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They also post new music songs and albums.
·
This is the most viewed recent video which is an
video introducing the x3 showing the features and durability of the earphones.
This video has 71 likes and 20 retweet.
Audio technica
Audio-Technica is a
worldwide group of companies devoted to the design, manufacture, marketing and
distribution of problem-solving audio equipment. Initially known for
state-of-the-art phonograph cartridges, A-T now creates high-performance
microphones, headphones, wireless systems, mixers and electronic products for
home and professional use.
·
Audio technical has 16,650 subscribers •
4,052,276 views
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They post various kind of videos describing
their variety of audio equipment.
·
They post the videos of the events sponsored by
them.
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Their videos includes celebrities from music
industry to promote their products.
·
Their video reveal the amazing qualities of the
products.
·
Their best video of headphones is the
advertisement experience their MT50
model for awesome gaming experience . This post has 72,938 views and
1767 likes and 400 shares 
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