Subtitle-How brands are performing
on Twitter.
Author-Kanwar deep Singh
Jaybird
Jaybird has made his platform in
the headphones industry by their new wireless range of headphones. They have
great sound quality and maximus performance.
·
Jaybird has 5293 likes, followed by 120K people
and are following 1293 people
·
They pretty active as they post everyday new and
exciting posts
·
They reply to all the people who comment their
reviews in the post no matter they are positive or negatives. They also provide
solutions to people’s problems in comments
·
Most of the posts are of the recently launched
model jaybird x3.
·
They also use the festivals to advertise their
products as they have tweeted the a guide for buying gifts for the valentine’s
day.
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They don’t use the 50-50 strategy as they only
post about the launched products.
·
They use #jaybirdsport hashtag a lot in their
posts.
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This is the most liked recent tweet which is an
video during the launch of the x3 showing the features and durability of the
earphones. This video has 71 likes and 20 retweet.
Audio technica
Audio techica is known for the various audio equipment
worldwide. They are very active in their Facebook page. They have grouped their
official pages into countries and regions. This is the U.S.A page analysed.
·
Audio technical has tweeted 7795 times followed
by 41.2k followers, liked by 6945 people.
·
They tweet about their various products and
events which are sponsored by them.
·
They use the 50-50 rule as they have promoted
both their company and products in their tweets.
·
Their tweets reveal the unique qualities of the products.
·
Their best post of their headphones is below.
This post is the guide of buying best
headphones for awesome gaming experience . This post has 3 retweets and 15
likes.
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