Saturday, March 11, 2017

Analysis between Jaybird and Audio technica Twitter



Subtitle-How brands are performing on Twitter.
Author-Kanwar deep Singh

Jaybird
Jaybird has made his platform in the headphones industry by their new wireless range of headphones. They have great sound quality and maximus performance.

·         Jaybird has 5293 likes, followed by 120K people and are following 1293 people
·         They pretty active as they post everyday new and exciting posts
·         They reply to all the people who comment their reviews in the post no matter they are positive or negatives. They also provide solutions to people’s problems in comments
·         Most of the posts are of the recently launched model jaybird x3.
·         They also use the festivals to advertise their products as they have tweeted the a guide for buying gifts for the valentine’s day.
·         They don’t use the 50-50 strategy as they only post about the launched products.
·         They use #jaybirdsport hashtag a lot in their posts.
·         This is the most liked recent tweet which is an video during the launch of the x3 showing the features and durability of the earphones. This video has 71 likes and 20 retweet.
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Audio technica

Audio techica is known for the various audio equipment worldwide. They are very active in their Facebook page. They have grouped their official pages into countries and regions. This is the U.S.A page analysed.

·         Audio technical has tweeted 7795 times followed by 41.2k followers, liked by 6945 people.
·         They tweet about their various products and events which are sponsored by them.
·         They use the 50-50 rule as they have promoted both their company and products in their tweets.
·         Their tweets reveal the unique qualities of the products.
·         Their best post of their headphones is below. This post is the guide of  buying best headphones for awesome gaming experience . This post has 3 retweets and 15 likes.

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