How both companies are performing on YouTube?
Brand A would be
Bose and Brand B would be Sennheiser
Bose has been
very popular among its customers and always recognized to be number 1 leader in
the music industry due to company’s innovation and its reputation providing the
best sound with great quality. Sennheiser is also having best clientele and
considered to be best for current and future innovation of music instruments.
· Bose has been posting videos on YouTube for fans four times in a
month and some months’ company posted six times as well. Bose seems to be very
active on social media and very engaged with their clients. Sennheiser is also
following the same trend of presenting its brand on YouTube
·
In the video
which I liked the most about Bose was showing Russell Wilson an American
football players have been practising football in the ground and he took Bose’s
sound link mini Bluetooth Speaker with him to be able to listen music while
playing football. Sennheiser also used model in its video to promote their new
musical instruments.
·
Bose shows sound
link mini is packed full of technologies high efficiency transducers dual
passive radiator if you go on and on. All you need to know it looks small but
sounds loud. Bose also matching its product with celebrity’s favourite
instrument. Video got 515,077 views on YouTube. Like and Comments were disable
by the Bose. Sennheiser got one of the best microphones in the world and I
liked raise your voice promo on YouTube.
·
Both videos have
been endorsed by the famous celebrities and Models and videos contain some cool
product innovations and matched with celebrity’s daily use encourage many
consumers to buy company’s products and services.
·
Bose has got
78,307 Subscribers on YouTube and It has many viewers on daily basis.
Sennheiser
has got 34241 Subscribers on YouTube.
Thus, both
companies have been able to demonstrate their products to their consumers in a
very innovative way.
Interesting blog and some good information
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